A website created primarily to generate ad revenue from arbitraged traffic rather than to serve readers: dense ad loads, auto-refreshing slots, paid traffic in, programmatic revenue out. The ANA's 2023 programmatic transparency study found roughly a fifth of open-web impressions ran on MFA sites. Exclusion of MFA inventory is now a standard verification setting and inclusion-list rationale.
Cite this entry:
Agency Echelon. "Made-for-Advertising Site." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/made-for-advertising-site/