A list of sites, apps, or channels a campaign is permitted to run on, replacing the open web with a curated set. Inclusion lists are the strongest brand safety and quality control available in programmatic and the standard approach for premium buyers. The trade-off is reduced scale and higher CPMs.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Inclusion List." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/inclusion-list/