Google's system for uploading and managing product data that feeds Shopping ads, free listings, and Performance Max. Merchant Center enforces data quality and policy through disapprovals and account suspensions, which are among the more disruptive problems an ecommerce advertiser faces.
Related terms
Cite this entry:
Agency Echelon. "Merchant Center." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/merchant-center/