The action a platform's algorithm is told to chase: purchases, leads, link clicks, landing page views, ThruPlays, reach. The event chosen shapes who sees the ad far more than the targeting does, and an event with too few occurrences to learn from produces unstable delivery.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Optimization Event." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/optimization-event/