A reserved buy executed through programmatic pipes: fixed CPM, fixed impression volume, one buyer, one seller, with the DSP and ad server handling delivery and billing instead of a manual Insertion Order. PG combines the certainty of a direct buy with programmatic frequency management and data targeting, at the cost of a technology fee on both sides.
Used in The Signal
Cite this entry:
Agency Echelon. "Programmatic Guaranteed." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/programmatic-guaranteed/