Agency Echelon
EN
Reference

Reference / Glossary / Measurement

Purchase Intent

The stated likelihood that a survey respondent will buy a brand in a defined period. Intent lift is the brand metric closest to sales and the hardest to move with a single campaign.

Related terms

Cite this entry: Agency Echelon. "Purchase Intent." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/purchase-intent/

Reference

A reference library for digital advertising, written and reviewed by the Agency Echelon team. Free to read. No advertising, no sponsorship, no affiliate links, no email gate.

Sections

Free tools and registers

Machine access

Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy