Reference / Glossary / Buying and pricing
Scatter Market
Television inventory bought after the upfront, quarter by quarter, at prevailing prices. Scatter pricing runs above upfront pricing in strong markets and below it in weak ones, and it is where advertisers without upfront commitments and those with unplanned needs buy.
Used in The Signal
Cite this entry:
Agency Echelon. "Scatter Market." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/scatter-market/