Sites and apps outside the search engine's own results that show its ads: for Google, sites using Google search and some Google properties; for Microsoft, Yahoo, DuckDuckGo, and AOL. Partner traffic is opted in by default and generally performs worse than core search, so it is often excluded or bid down.
Related terms
Cite this entry:
Agency Echelon. "Search Partners." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/search-partners/