A setting in Standard Shopping campaigns that determines which campaign bids when several contain the same product, used to route branded versus non-branded queries or to protect margin on specific products. Priority structures largely disappeared with Performance Max.
Related terms
Cite this entry:
Agency Echelon. "Shopping Campaign Priority." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/shopping-campaign-priority/