Improving the titles, descriptions, attributes, images, and categorization in a product feed so products are eligible for more queries and perform better in Shopping and Performance Max. Feed quality is the main lever in Shopping campaigns, where there are no keywords to bid on.
Related terms
Cite this entry:
Agency Echelon. "Shopping Feed Optimization." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/shopping-feed-optimization/