Reference / Glossary / Infrastructure and standards
Sponsored Products
The core retail media unit: a product listing promoted within search results and product pages on a retailer's site, bought on cost per click and keyed to the retailer's catalog. Amazon Sponsored Products is the largest single retail media format. Sponsored Brands (banner with logo and several products) and Sponsored Display (on- and off-site display) are the companion formats.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Sponsored Products." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sponsored-products/