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ThruPlay

Meta's video metric and optimization goal counting views to completion or to 15 seconds, whichever comes first. ThruPlay replaced the 10-second view and is the buying unit for Meta video view campaigns.

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Cite this entry: Agency Echelon. "ThruPlay." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/thruplay/

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A reference library for digital advertising, written and reviewed by the Agency Echelon team. Free to read. No advertising, no sponsorship, no affiliate links, no email gate.

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Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy