Completed video views divided by video starts. Completion rates near 100 percent on non-skippable and CTV inventory measure the inventory, not the creative; on skippable inventory the rate measures how well the creative holds attention. Quartile reporting (25, 50, 75, 100 percent) shows where viewers drop off.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Video Completion Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/video-completion-rate/