The value Google computes for each ad in a search auction to determine whether it shows and in what position: bid, ad quality, Ad Assets, context, and thresholds. The price paid is the minimum needed to beat the Ad Rank of the next competitor below, a modified Second-Price Auction.
Cite this entry:
Agency Echelon. "Ad Rank." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-rank/