Additional elements attached to a search ad beyond the headline and description: sitelinks, callouts, structured snippets, call buttons, location, price, promotion, image, and lead form assets. Assets raise click-through rate and take up more of the results page. Google renamed extensions to assets in 2022; the mechanism is the same.
Related terms
Cite this entry:
Agency Echelon. "Ad Assets." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-assets/