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Addressable TV

Television advertising delivered to specific households rather than to everyone watching a program, through set-top boxes, smart TVs, and streaming. Addressable covers linear TV with household-level ad replacement as well as connected TV; the term is broader than CTV and narrower than digital video.

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Cite this entry: Agency Echelon. "Addressable TV." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/addressable-tv/

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A reference library for digital advertising, written and reviewed by the Agency Echelon team. Free to read. No advertising, no sponsorship, no affiliate links, no email gate.

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Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy