Reference / Glossary / Creative and formats
Advantage+
Meta's family of automated campaign features: Advantage+ shopping campaigns (automated ecommerce campaigns), Advantage+ audiences (automated targeting with optional signals), Advantage+ creative (automated creative variations), and Advantage+ placements. In 2025 Meta began merging these into a single Advantage+ campaign setup. It is the Meta counterpart to Google's Performance Max.
Used in The Signal
Cite this entry:
Agency Echelon. "Advantage+." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/advantageplus/