Reference / Glossary / Creative and formats
Ad Copy
The written text of an ad: headlines, descriptions, primary text, and calls to action. Copy is constrained by character limits that differ by platform and placement, and on Google and Meta is increasingly assembled or rewritten by the platform from supplied components.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Ad Copy." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-copy/