An umbrella term for any television advertising beyond the traditional age-and-gender demographic buy: addressable, connected TV, data-driven linear, and programmatic TV. The term is used by sellers to package these together and by buyers to describe the audience-based TV planning that replaced demo buying.
Related terms
Cite this entry:
Agency Echelon. "Advanced TV." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/advanced-tv/