Google's automated campaign type for app installs and in-app actions across Search, Play, YouTube, Display, and Discover, built from supplied text, images, and video with no keyword or placement control. Meta's App Promotion and Apple Search Ads are the counterparts.
Related terms
Cite this entry:
Agency Echelon. "App Campaigns." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/app-campaigns/