Audio Advertising

Ads in streaming music, radio, and podcasts. Streaming audio is bought programmatically or directly through Spotify, iHeart, SiriusXM Media, and DSPs, with VAST-style ad insertion. Podcast ads split into host-read (recorded by the host, sold at a flat rate or CPM) and dynamically inserted (served at download time, measurable, and increasingly programmatic through platforms such as Spotify Audience Network and SiriusXM).