The instruction that tells the audience what to do next: shop now, learn more, sign up, download. On most platforms the CTA is a selectable button label with a fixed set of options, and the choice measurably affects click and conversion rates.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Call to Action." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/call-to-action/