The price of one video view. Definitions of a view differ by platform and change the price: YouTube counts 30 seconds or completion, whichever comes first, for skippable in-stream; Meta and TikTok report views at 3 seconds and sell a separate ThruPlay or 6-second unit. Always confirm which view is being sold before comparing CPVs across platforms.
Related terms
Cite this entry:
Agency Echelon. "CPV." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cpv/