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Demand Gen

Google's campaign type for visual ads across YouTube (in-feed, Shorts, in-stream), Discover, and Gmail, using audience targeting and lookalike segments. Demand Gen replaced Discovery campaigns in 2023 and is Google's answer to social feed advertising.

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Cite this entry: Agency Echelon. "Demand Gen." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/demand-gen/

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Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy