Required text in an ad: offer terms, pricing conditions, financial or pharmaceutical warnings, political paid-for-by lines. Disclaimers must be legible for the time they are shown (broadcast has clear-and-conspicuous standards) and are the most common reason regulated-category ads are rejected.
Related terms
Cite this entry:
Agency Echelon. "Disclaimer." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/disclaimer/