Assembling an ad at serve time from a template and a feed of components (products, prices, headlines, images, offers) chosen for the individual impression, and learning which combinations perform. DCO powers product retargeting, weather- and location-responsive creative, and large-scale personalization. Meta's Advantage+ creative and Google's responsive ads are platform-native versions.
Cite this entry:
Agency Echelon. "Dynamic Creative Optimization." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/dynamic-creative-optimization/