Reference / Glossary / Creative and formats
Generative AI Creative
Also: AI-generated ads; Synthetic creative
Ad images, video, copy, and voice produced by generative models, from platform tools (Meta's generative features, Google's asset generation) and standalone tools. Platforms increasingly require or apply labels on synthetic media, the EU AI Act's Article 50 requires disclosure of deepfakes, and talent contracts now address AI likeness use.
Cite this entry:
Agency Echelon. "Generative AI Creative." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/generative-ai-creative/