An ad inserted into a scrolling feed of content on a social platform, appearing in the same visual form as organic posts and marked as sponsored. In-feed is the primary format on Meta, TikTok, X, LinkedIn, Pinterest, Reddit, and Snapchat. Formats within it include single image, video, carousel, collection, and lead form.
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Agency Echelon. "In-Feed Ad." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/in-feed-ad/