Reference / Glossary / Creative and formats
In-Game Advertising
Ads inside video games: rewarded and interstitial units in mobile games, and intrinsic placements (billboards, jerseys) rendered inside console and PC games through vendors such as Anzu and Frameplay. Mobile in-game is one of the largest sources of in-app inventory.
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Cite this entry:
Agency Echelon. "In-Game Advertising." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/in-game-advertising/