Adapting creative for another language and market, beyond translation: idiom, imagery, offers, legal disclaimers, talent. Transcreation is the term for adaptation that rewrites rather than translates. Platform tools now auto-translate ad text, which is fine for tests and wrong for launches.
Related terms
Cite this entry:
Agency Echelon. "Localization." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/localization/