The premium placement at the top of a platform's home surface for a day, sold on reservation at a fixed price: the YouTube masthead, the Spotify homepage takeover, a publisher's homepage roadblock. Mastheads deliver reach and frequency in one day and are bought for launches and tentpole events.
Related terms
Cite this entry:
Agency Echelon. "Masthead." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/masthead/