Video advertising delivered over the internet to any screen except television: pre-roll, mid-roll, and post-roll on publisher video players, in-feed video on social platforms, outstream units that play inside article content. OLV is distinguished from Connected TV by screen and from linear TV by delivery. Creative is served with the VAST standard on most inventory outside social platforms.
Related terms
Cite this entry:
Agency Echelon. "Online Video." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/online-video/