Meta's format for running ads from a creator's handle with the creator's permission, so the ad carries the creator's identity and the engagement stays on their post. The equivalent of TikTok's Spark Ads and the standard way to amplify creator content on Instagram.
Related terms
Cite this entry:
Agency Echelon. "Partnership Ads." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/partnership-ads/