A Google Ads campaign type that serves across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps from one campaign, using automated bidding, automated targeting, and creative assembled from supplied assets. Performance Max replaced Smart Shopping and Local campaigns in 2022. It delivers scale with limited transparency; brand exclusions, search themes, and channel reporting were added over time in response to advertiser pressure.
Used in The Signal
Cite this entry:
Agency Echelon. "Performance Max." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/performance-max/