Reference / Glossary / Buying and pricing
Placement
Where within a platform an ad can appear: feeds, Stories, Reels, in-stream, search, Audience Network. Automatic placements let the platform choose; manual placements exclude the ones that perform poorly or do not suit the creative. Placement-level reporting shows where the money went.
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Cite this entry:
Agency Echelon. "Placement." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/placement/