A group of ads shown together in a break. Pod position matters: the first and last ads in a pod are recalled best and priced higher. Streaming services control pod length and composition and sell position as a premium; competitive separation within a pod is a standard request.
Related terms
Cite this entry:
Agency Echelon. "Pod." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/pod/