Reference / Glossary / Buying and pricing
Premium Inventory
Placements on well-known publishers, above the fold, in editorial context, sold directly or through private deals at higher prices. Premium is a sales term without a fixed definition; buyers should ask what makes a given package premium and check the viewability and attention data.
Cite this entry:
Agency Echelon. "Premium Inventory." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/premium-inventory/