A structured file or API connection listing an advertiser's products with attributes: ID, title, description, price, availability, image, category, and identifiers such as GTIN. Feeds power Shopping Ads, Dynamic Creative Optimization, social catalog ads, and retail media listings. Feed management tools normalize one source into each platform's specification.
Related terms
Cite this entry:
Agency Echelon. "Product Feed." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/product-feed/