Reference / Glossary / Creative and formats
Programmatic Audio
Streaming audio and podcast inventory bought through DSPs in real time rather than through direct deals. Programmatic audio uses the same OpenRTB and VAST-derived (DAAST, now folded into VAST) standards as video and is available through The Trade Desk, DV360, and specialist audio DSPs.
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Cite this entry:
Agency Echelon. "Programmatic Audio." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/programmatic-audio/