Reference / Glossary / Creative and formats
Roadblock
Buying every ad slot on a page or every ad break in a program at once so the advertiser is the only one present. Roadblocks are a reservation format used for launches, and the term also describes simultaneous placement across many properties at one moment.
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Cite this entry:
Agency Echelon. "Roadblock." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/roadblock/