Additional links beneath a search ad to specific pages: pricing, locations, categories. Sitelinks are the most valuable ad asset, raising click-through rate and page coverage, and are required for an ad to reach the highest positions in practice.
Related terms
Cite this entry:
Agency Echelon. "Sitelinks." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sitelinks/