A single non-moving image with or without text overlay. Statics are cheap, fast to test, and still competitive with video on many feed placements for direct response; a static and a video of the same concept should both be in rotation.
Related terms
Cite this entry:
Agency Echelon. "Static Ad." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/static-ad/