Reference / Glossary / Creative and formats
Vertical Video
Video in 9:16 portrait orientation, filling a phone screen. Vertical is the native format of Stories, Reels, Shorts, TikTok, and Snapchat and the highest-performing format on mobile. Cropping a landscape edit to vertical rarely works; the shot has to be framed for it.
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Cite this entry:
Agency Echelon. "Vertical Video." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/vertical-video/