The function that traffics campaigns, monitors delivery, troubleshoots discrepancies, manages tags and pixels, and reconciles billing. Ad ops exists on both the agency and publisher sides and is where technical knowledge of the stack lives.
Related terms
Cite this entry:
Agency Echelon. "Ad Operations." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-operations/