Verifying creative against platform specifications before trafficking: dimensions, file weight, duration, text limits, safe zones. The step between creative delivery and launch that catches most late failures. This library's specs page collects current requirements.
Related terms
Cite this entry:
Agency Echelon. "Ad Specs Compliance." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-specs-compliance/