Paying publishers, creators, and comparison sites a commission on the sales or leads they refer, tracked through links and cookies and managed through networks such as Impact, CJ, Rakuten, and Awin. Affiliate is the original cost-per-action channel and the one most exposed to coupon and cashback sites intercepting credit at checkout.
Related terms
Cite this entry:
Agency Echelon. "Affiliate Marketing." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/affiliate-marketing/