The agency designated to handle all of an advertiser's business in a discipline, such as media, creative, or digital, as opposed to project-based assignments. AOR relationships carry retainers and exclusivity and are the assignments pitches are usually for.
Related terms
Cite this entry:
Agency Echelon. "Agency of Record." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/agency-of-record/