A publisher's or developer's revenue from selling advertising, managed through ad servers, SSPs, mediation, and direct sales. The other side of every buy in this glossary; the metrics are eCPM, fill rate, and ARPDAU (average revenue per daily active user).
Related terms
Cite this entry:
Agency Echelon. "Ad Monetization." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-monetization/