Additional impressions, placements, or services a publisher includes in a buy at no charge to win or retain the business. Added value is negotiated before the insertion order and should be reported separately so it does not distort the paid CPM.
Related terms
Cite this entry:
Agency Echelon. "Added Value." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/added-value/