The US trade association for advertisers. The ANA commissioned the 2016 K2 transparency report and the 2023 programmatic supply chain study, and it publishes guidance on agency contracts, in-housing, and media measurement from the buyer's side.
Related terms
Cite this entry:
Agency Echelon. "ANA." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ana/